Matthew and Jonathan Korn were and still are the lead designers and developers of the groundbreaking Savings Automation Manager (SAM) for Presidio. This cutting-edge product marked a significant advancement in the Cloud Cost Optimization (Cloud FinOps) industry by leveraging a custom AI model that adhered to the latest industry changes set forth by Amazon Web Services (AWS) on January 15, 2024.
SAM stood out in the Cloud FinOps landscape, setting itself apart from competitors with its use of advanced reinforcement learning models. While many firms relied on traditional machine learning and deep learning models—rendered obsolete by recent AWS rule changes—SAM paved the way for a new era in cloud cost optimization. It efficiently navigated the complexities introduced by AWS's elimination of the Reserved Instance Marketplace for Enterprise Discount Program (EDP) contract holders, which constituted over 90% of large-spend customers.
The Korn brothers' innovative approach ensured that SAM not only thrived in the AWS environment but also seamlessly extended its capabilities to Microsoft Azure and Google Cloud. This multi-cloud functionality was a significant differentiator, addressing the needs of enterprises with diverse cloud strategies. SAM’s adaptability also positioned it to optimize costs across a wide range of cloud services, including Amazon RDS, Amazon ElastiCache, Amazon OpenSearch, Amazon Redshift, Azure SQL Database, Azure Cosmos DB, and Google Cloud SQL.
Matthew and Jonathan’s vision for SAM went beyond technical prowess. They strategically positioned SAM as a tool that complemented the DIY approach preferred by many enterprises, offering expertise at a lower cost than hiring in-house talent or using existing products. This approach not only met market demand but also aligned with the latest trends identified by Forrester, where customers increasingly preferred internal solutions.
The potential market impact of SAM was immense, with the cloud consumption market projected to grow from $563 billion in 2023 to $678 billion in 2024. Cloud FinOps, in particular, was expected to expand from approximately $1 billion in 2023 to nearly $3 billion by 2028. SAM was poised to capture significant market share early on, leveraging its unique offerings and strategic partnerships.
The journey of SAM, from prototype to fully functioning web application, underscored the dedication and forward-thinking approach of Matthew and Jonathan Korn. Their efforts are set to revolutionize the Cloud FinOps industry, providing a scalable, secure, and user-friendly solution that would benefit enterprises and SMBs alike.
Total Strategy AI Labs goal is to bring this same prowess with all of their Products and Consulting engagements by leveraging their top skill in AI model development and deployment.
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